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Logo Files and Brand Guidelines

The United Way brand identity is the tangible expression of all that we stand for. It embodies what we do, how we do it and why we are a beacon of trust and support throughout the communities we serve. In a very real way, members of our communities, our partners, and our investors experience the United Way brand through our deeds, as well as through the verbal and visual messages we send.

A carefully managed and well-implemented brand identity system helps carry our brand message to the world. These guidelines are provided to ensure the correct and consistent use of the brand identity system. Along with the voice, brandmark,  typography, color palette and other visual elements, specific directions are included to help you manage communication materials. By accurately and consistently implementing this brand identity system, you protect the equity of the United Way brand and make the brand positioning stronger.

Before using our logo please review the United Way Brand Guidelines, located by clicking here.

Download logos here.

Vertical Color Logo .jpeg

Vertical Color Logo PDF

Horizontal Color Logo .jpeg

Horizontal Color Logo PDF

For vector files, contact Tamera Rooney, Communications Director, at